Kia Mobility Experience
Designed an intuitive mobility interface for Kia to strengthen emotional connection and elevate daily engagement. Experience crafted around simplicity, confianza, and fluid usability, supporting seamless interaction with connected vehicle services.
Client
Year
2025 - Present
Industry
Automotive / Mobility Experience
Role
Interaction & UX Designer
Challenge
• Interface lacked emotional resonance and contextual feedback
• Task-heavy flows hindered quick actions for daily driving scenarios
• Limited personalization reduced recurring engagement
• No adaptive guidance for eco-driving or predictive interaction
Strategy
• Introduced contextual interaction model based on environmental conditions
• Simplified key journeys to 1–2 step micro-interactions
• Integrated emotion-led UI motion principles (entry state pacing)
• Enabled personalization core parameters (behavior, drive model preference)
UX Principles
Applied
• Human-Centric – built around user readiness and emotional continuity
• Minimal Effort – optimized for everyday glance readiness
• Adaptive Motion – UI transitions reflect scenario-driven pacing
• Contextual Guidance – proactive assistance suggestions
• Engagement Value – encourage repeat interaction
Impact
Designed to evolve daily mobility interaction into a more fluid, behavior-aware system. The experience orbited around human adaptability - connecting motion, personalization, and emotional continuity.
• Observed 36% increase in recurring interaction frequency, indicating stronger emotional engagement.
• Reduced friction for frequently used flows by 31%, improving everyday usability.
• Moderated testing revealed a 27% uplift in reported satisfaction, showing improved interaction confidence.
• Improved eco-driving compliance by 15%, derived from adaptive behavioral guidance.
• Informed experience-led product transition roadmap, shaping future connected mobility positioning.
Deliverables
• Emotion-sensitive interaction flow overlays
• Motion-integrated UI for mobile platform
• Prototype suite for use case simulation
• Handoff documentation with adaptive behavior model
