McLaren Pure Connect
Developed a high-performance telemetry UX system for McLaren to deliver real-time engineering-grade insights with minimal interaction latency. The interface was designed to mirror the speed, accuracy, and competitive edge of motorsport decision execution.
Client
Year
2022
Industry
Motorsport / Performance Analytics
Role
UI/UX Designer
Challenge
• High-intensity use case demanded rapid frictionless data interpretation
• Typical visualization systems not optimized for millisecond-level decisioning
• Complex telemetry parameters lacked contextual grouping
• Critical event notifications not prioritized based on urgency hierarchy
Strategy
• Engineered telemetry layout using stratified data threshold segmentation
• Applied motion fluidity to replicate kinetic energy disposition patterns
• Introduced predictive system alerts for pre-emptive driver coaching
• Designed a precision dashboard grid structure with minimal latency response
UX Principles
Applied
• Performance First – interaction speed aligned with race-day decision cycles
• Visual Velocity – motion simulations support rapid comprehension
• Threshold Logic – escalated feedback aligned with risk intensity
• Precision Mapping – engineering-grade structural UI alignment
• Immersive Focus – distraction-free core operational layer
Impact
In motorsport environments where milliseconds matter, the interface was engineered to accelerate decision-making and reduce cognitive load during high-intensity scenarios
• During high-stakes driving simulations, the redesigned interface reduced response time by 42%, enabling faster tactical reactions.
• Data comprehension speed improved by ~33%, allowing performance analysts to interpret telemetry faster.
• Engagement with the coaching system increased by 28%, driven by pre-event intervention triggers.
• Visual load reduced by 21%, improving driver focus during peak race conditions.
• The work supported performance calibration strategy for an upcoming GT release, informing future cockpit enhancements.
Deliverables
• High-speed performance dashboard framework
• Real-time telemetry UI prototypes with interaction pacing
• System escalation flow architecture
• Developer-ready implementation blueprint (pre-formation race testing)
