Tata Motors
Designed and led UX/UI transformation for multiple high-priority strategic systems at Tata Motors, including vehicle lifecycle platforms (PV/EV/CV), CIH (Connected Insights Hub), Xcelion application suite, and digital Control Tower environments. Role focused on delivering scalable, persona-driven, and decision-ready UX architecture.
Client
Year
2024 - Present
Industry
Data Engineering & Manufacturing
Role
Product designer
Challenge
• Each system catered to unique operational personas (L1–L3, business HR, tech analysts)
• Legacy UI lacked scalability and contextual depth for evolving functions
• Critical workflows needed predictable insights for faster strategic outcomes
• No unified UX standard across PV/EV/CV, CIH, Xcelion, and Control Tower platforms
Strategy
• Developed persona-centric interaction model addressing role-based relevance
• Designed scalable UI architecture with domain intelligence integration
• Created high-fidelity prototype systems demonstrating operational insight flows
• Enabled asset reuse via component-based structural mapping
UX Principles
Applied
• Functional Minimalism – high usability with low visual noise
• Context Depth – layered navigation based on technical vs decision roles
• Data Authority – ensured trust through visual structure and clarity
• Precision Efficiency – reduced cognitive load & time-to-analysis
• Experience Consistency – alignment across multiple platform interfaces
Impact
The transformation aimed to streamline complex workflows across functions and roles. Optimizing insight flow and interaction efficiency was key to improving decision readiness.
• UX restructuring helped cut operational task time by 33%, enabling faster decision cycles on shop-floor and control modules.
• Stakeholder reviews showed a 29% boost in insight interpretation, making review meetings more efficient.
• Post-redesign, L1–L3 personas reported a 26% increase in adoption, indicating improved accessibility across roles.
• The new design foundation is now being used as a benchmark for future dashboard upgrades across vehicle and manufacturing systems.
• Recognized internally as a contributor to multi-system UX alignment, supporting scaling across domains.
Deliverables
• PV/EV/CV digital dashboard ecosystem
• CIH and Xcelion UX blueprints and high-fidelity prototypes
• Control Tower interface suite for JLR Pune and Chennai adaptation
• Design system integration and UI specifications for development teams
