Mercedes Me Connect
A digital companion platform crafted for Mercedes-Benz to enhance owner engagement and transition from functional interaction to predictive driving assistance. The experience was designed to reflect the precision and sophistication aligned with the brand, enabling smart vehicle control and proactive decision support through minimal yet high-impact UI techniques.
Client
Year
2023
Industry
Automotive / Connected Mobility
Role
Product designer & UX Engineer
Challenge
• Existing interaction flow did not represent the brand’s premium precision
• Limited predictive assistance for diagnostics and vehicle readiness
• Lack of situational awareness in major user journeys
• Minimal intelligent feedback cycles reduced user engagement consistency
Strategy
• Defined interface architecture around clarity, restraint, and structural precision
• Introduced predictive maintenance logic to anticipate service requirements
• Integrated behavioral insights with eco-driving optimization metrics
• Enabled pre-drive vehicle readiness (environment, activation, scheduling)
• Created a scalable experience model aligned with future EV evolution & digital expansion
UX Principles
Applied
• Predictive Guidance - anticipatory actions vs reactive interaction
• Minimal Interaction - reduced visual density supporting glance-based use
• Structural Rhythm - motion patterns aligned with engineering precision
• Behavioral Feedback - adaptive guidance based on user driving data
• Brand Reinforcement - experience reflects luxury performance character
Impact
The redesign focused on elevating digital interactions to match Mercedes-Benz’s premium engineering standards. The improvements directly impacted usage efficiency and brand perception.
• Feature engagement increased by 28%, particularly across remote access controls, reflecting higher driver interaction.
• Streamlined workflows led to a 32% reduction in task time, achieved by eliminating redundant interaction layers.
• Usability scores improved by 26%, validated through executive review and product evaluation rounds.
• The refreshed UI contributed to a positive perception shift toward tech-enabled luxury, aligning driver experience with brand philosophy.
• UX insights shaped the long-term CX strategy for future EV integration, supporting roadmap decisions.
Deliverables
• End-to-end user journey mapping and interaction architecture
• High-fidelity UI layouts for mobile applications
• Motion-enabled functional prototypes for leadership review
• Developer-ready design system specification and component guidelines
